This is a sponsored post.
In our modern world, we’re all obsessed with trying to figure out how to be more productive – and for someone working in the blogging field, this goes double. Owning a blog means you serve as the writer, editor, photographer, marketer, secretary, bookkeeper and more for your business. With so many aspects of the business to manage, it can and does get very overwhelming trying to keep all the plates spinning. After 11 years in this field, I’ve learned the importance of delegating work whenever possible – and since this isn’t a traditional business with employees, this process works a little differently for us.
What – And How – to Outsource
Running a blog is a unique business model, so it can be hard to know what, or even how, to outsource the workload. These are some common areas where delegating can be a lifesaver:
- Accounting: I handle my bookkeeping because there’s no real practical way to outsource that, but my accountant takes care of all annual tax-related matters. This saves me a tremendous amount of time, money and stress.
- Social Media & Virtual Tasks: Having a virtual assistant on hand to help you with day-to-day blogging tasks is an incredible help. Every blogger’s needs are unique, so this varies for each person, but common VA tasks include managing social media channels such as Twitter and other doing day-to-day blogging maintenance.
- Content: Most successful blogs hire out content creation – some of the top food bloggers have entire recipe development teams. I don’t outsource my own content because Cooking Catastrophe is a very different kind of food blog, and since I came into this field from print journalism, I purposely outsource things I’m not that passionate about specifically so I have more time to write. But for most typical food blogs, having someone work on recipe creation is often essential.
- Tech: One of my husband’s roles in our business is serving as our in-house, on-call IT person for all my websites and devices, but this is another area in which I am an outlier. For most blogs, having people on hand to handle website design and technical issues is absolutely vital.
How Do You Find an Assistant?
Part of the challenge of delegating tasks is knowing who to hire. For me personally, I hired my accountant based on a recommendation from a trusted friend, and she’s been preparing my taxes for 11 years now. For my virtual assistant, I joined a few Facebook groups for VAs and got lucky on my first try in finding someone absolutely incredible. Ask for recommendations, start small, and take advantage of tools such as password managers to give you control and peace of mind.
But I Can Just Do It Myself!
It’s OK to outsource things you are capable of! For years, I’ve felt like if I could do something, I should do it. I always thought that hiring a third party was something you did when you had a task that you couldn’t complete, but I’ve realized the folly in that. It’s not silly to outsource tasks that you can do; it’s smart! When it comes down to it, bloggers are capable of doing most things relating to our businesses – and that’s how you end up working 24/7. I realized that I was neglecting the most important part of my job, i.e. writing actual content, because I was so consumed with keeping up with the daily grunt work. Sure, XYZ task only takes a short amount of time, but when you add up all those little tasks, the sum total can easily consume most of your day. Delegating some of these jobs has allowed me to focus on the core important aspects of my job, do better work, make more money, and oh yeah – actually take a day off occasionally!